Dumbest Decision of 2016: Buying FIT at $14.49

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I made what looks to be a really dumb decision in 2016. At least, it’s dumb for now…but who knows what the future holds? I bought Fitbit (NYSE: FIT) for an average cost of $14.49 last Fall.

I guess I also have to say that I have no business relationship with any company whose stock is mentioned this article? Hell if I know – I just see that all the time on Seeking Alpha. But, I’m also just a degenerate comedy blogger…so, do the rules apply to me?

Anyway, we cover a lot of shit here at the SoBros Network, but that’s because we’re regular guys. Regular guys talk about a lot of regular guy things. In this case, the topic is investing. And, your boy, Big Natural, had to come to you guys with this gem, so all of you fat cat day-traders out there can get rich with me:

So, the opportunity I saw in Fitbit was pretty simple. This was a company with cash out the ass, it beat its earnings on the reg, and there was still an opportunity to grow overseas and into the software/app field.

Sure, wearables, as a whole, seem like a fad, but people will always care about health. Fitbit has successfully built a brand that people trust and recognize, so if they can make that transition from hardware, the gear itself, to software…or say, a specialized fitness app, they should make money. When the head honcho is on television, talkin’ about how they’re going to try and build a social network centered around fitness and get into the corporate health game, I see $$$$$$$.

So, I threw in a couple hundred bones, thinking I could make another hundred or so. I’m still learning the ropes of this investing thing (and now, you’re all in it with me). I ain’t trying to get rich right now – I’m trying to learn, build a successful process, and win trades all day, babay.

But, instead of building this app, FIT decided to buy a couple of other companies who specialize in wearables (LOL – still gotta make sure those work), aaaaaaand there was that whole thing where the Charge 2 came out and was basically loaded with bugs and didn’t sell quite like everyone thought it would. So, all of a sudden, “Q4 is going to be a failure.” Whatevs.

It led to 52-week low after 52-week low after 52-week low.

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lolololololol – look at that drop! Someone threw this shit off a cliff.

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Down, 50.98% – I’ve lost half the money I put into FIT. And, now people on Wall Street are writing these sorts of things:
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I’m no expert, but I’m going to say when experts declare a stock dead, that isn’t exactly good.

But, guess what – how’s this for a fucking M. Night Shyamalan twist? All of this has actually set up buying FIT as the smartest decision of 2017. So, who’s really the loser now?

FIT is getting in to the corporate health game, and as money continues to be replaced with quality benefits as a motivator for employees, there’s money to be made there.

Finally, after several months of me banging my head against a wall, asking, “WHY WON’T FIT GO TO CHINA?!?!” it looks like FIT is finally going to move into Asian markets. They’ll take on the Apple juggernaut, but if Daniel Bryan can win the WWE Championship at Wrestlemania, I believe that FIT can put up a respectable showing.

Wearables and fitness tracking are still quite trendy over there. At an all-time low, FIT could end up being a value here at $7.08. Just sharing – that’s all. You do with this opinion what you see fit (hehe).

Stock bros, let’s do it. FIT to the moon.

Stoney Keeley is the editor of the SoBros Network, Tennessee Titans Featured Analyst for Pro Football Spot, Contributor to FanSided’s Bama Hammer, and covers the WWE for WrestlingNews.co. Follow on Twitter @StoneyKeeley@PFSpot@WrestlingNewsCo@Bama_Hammer

Follow us on Twitter at @SoBrosNetwork

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